I am a visual and digital designer with a background in digital information systems. My skill set encompasses creative visual design and user interface design.
My primary strengths lie in grasping brand identities and skillfully infusing voice and tone into communication materials. In my current role, I spearhead Busara’s digital design initiatives, striving to establish a unified and top-tier online presence across all materials. I work closely with a qualitative research team, fostering collaborative efforts to enhance the overall design quality.
JUNE 2023 – PRESENT
Busara Center for Behavioral Economics
UI/UX Design Specialist (Remote)
In my present position, my main responsibility is to provide support to the research and consulting divisions of Busara. I take charge of organizing, executing, and facilitating co-design workshops, specifically in the realm of Digital design. I am also involved in the development and testing of prototypes. Additionally, as the UI/UX
July 2019 – June 2023
Creative and Design Manager
I managed Busara’s design capabilities, and identify the skills gap we must fill or develop in order to support Busara’s growth. I lead a team in the creation of cutting-edge branding and design for all Busara outputs including digital design, experiences, prototyping, and other materials.
June 2018 – July 2019
Visual Designer
My role was to create visually compelling graphical elements used in communication materials and provide general design support. I was able to define Busara’s design best practices, which eventually led to the set-up of an entire communications team.
August 2017 – January 2018
NAIROBI DESIGN WEEK
Brand Manager
I consulted in the creative department undertaking tasks of structuring the brand and co-ordinating development of communication materials with the team.
July 2016 – August 2017
Graphic Designer
I provided graphic design support in creating promotional and marketing materials for both print and digital interfaces.
August 2015 – September 2016
FESTIVAL FOR AFRICAN FASHION & arts
Graphic Designer Consultant
In this project, I supported in their monthly marketing campaign of an event (FAFA Market) which showcased fashion, food and entertainment by various exhibitors and vendors. I defined a marketing strategy for the event, which consisted of the design of posters, flyers and social media digital assets.
March 2016 – June 2016
SUNKING
Graphic Designer Consultant
In this project, I coordinated with the marketing team to design their branding strategy for their new products, creating the brand guidelines, reworking packaging, social media campaigns and marketing materials. All this was developed across their different global markets.
